Yalla Sales — The Unwritten Rules of Selling in MENA, and Behind the Quota — The Unwritten Rules of Surviving Sales

Yalla Sales

Sales. MENA style.

Two series. Two sides of sales. One community.

Read the episodes Across the Table
The Mentor, a bald man in black glasses and a dark blazer, explaining a point to two colleagues across a meeting table in a city office
Behind the Quota

The unwritten rules of surviving sales.

Forecast theatre, CRM chaos and life inside the sales org.

Read Behind the Quota
A stressed seller with a hand on his head at a laptop among towers of paper, while the Mentor watches over a coffee mug
Across the Table

Real questions. Useful answers.

Conversations with GTM and sales leaders across MENA.

Meet the guests
Pick Your Day

One Brand. Two Sides of Sales.

Same universe, same Mentor, two very different mornings.

The Mentor listening as a colleague and a customer talk across a meeting table, with a city skyline behind them
Customer-Facing

YALLA SALES

The Unwritten Rules of Selling in MENA. Practical, field-tested guidance for real customer situations — discovery, objections, negotiation, and closing the MENA way.

📅 New episodes every Monday

Read Yalla Sales
A seller overwhelmed by stacks of paper at a laptop while the Mentor looks on with a coffee
Inside the Org

BEHIND THE QUOTA

The Unwritten Rules of Surviving Sales. A sarcastic, recognizable look at forecast theatre, CRM bureaucracy, and everything that eats your selling time.

📅 New episodes every Friday

Read Behind the Quota
Comic Series

Latest Episodes

Choose an episode below to read the complete comic. Swipe or use the arrows to browse. New episodes unlock automatically on their release day.

Yalla Sales

New episodes every Monday

    Behind the Quota

    New episodes every Friday

      More episodes drop every Monday & Friday — follow @yallasales so you don't miss one.

      Across the Table

      Real Questions. Useful Answers.

      Ali sits down with GTM and sales leaders from across MENA. No corporate BS. Swipe or use the arrows to browse.

      Guests

        More guests dropping in the coming weeks — follow @yallasales to catch each new issue.

        Coming Soon

        Video Reels

        Short-form video from both series is on the way. This spot's reserved for it.

        The Unwritten Rules of Selling in MENA — book cover, by Ali Kaddoura
        Coming Soon

        The Book

        The Unwritten Rules of Selling in MENA.

        A comic field guide to customers, deals, and life behind the quota. Every "Habibi… FREEZE!" moment and hard-won rule from both series, collected into one field guide for selling — and surviving sales — in MENA. By Ali Kaddoura.

        Notify me + get the free kit
        Bonus

        Sign Up, Get The Digital Sales Kit Free

        Six practical tools pulled straight from the field — qualification, discovery, executive prep, forecasting, deal review, and a 24-situation phrasebook. Yours free the moment you sign up for the book.

        • Deal Qualification Reality Check, page preview
          01

          Deal Qualification Reality Check

        • Discovery Meeting Planner, page preview
          02

          Discovery Meeting Planner

        • Executive Meeting Readiness Check, page preview
          03

          Executive Meeting Readiness Check

        • Forecast Reality Check, page preview
          04

          Forecast Reality Check

        • Deal Review Canvas, page preview
          05

          Deal Review Canvas

        • The Phrasebook, cover page preview
          06

          The Phrasebook

        Get the free kit
        The Person Behind the Mentor

        About the Founder

        Ali Kaddoura, Founder of Yalla Sales Ali Kaddoura

        Ali Kaddoura

        Founder, Yalla Sales

        "Sales is part strategy, part psychology, and part survival skills."

        Yalla Sales started as a simple idea: enterprise selling in MENA has its own situations, characters and unwritten rules — and most global sales content doesn't quite translate. So Ali built a comic universe around a single recurring Mentor to explore both sides of the job: the customer-facing craft (Yalla Sales, Mondays) and the internal chaos of sales life (Behind the Quota, Fridays).

        The ambition: build a community around better selling in MENA, and make sales content a little less boring along the way. Outside of Yalla Sales, Ali is a dad of three boys, a tech enthusiast, and a committed coffee lover who genuinely believes sales is a craft that deserves respect.

        Yalla. Go sell.

        20+ Years in Sales

        What's one lesson you learned the hard way? That's the question behind every episode.

        Illustration of the Mentor, the recurring comic character
        The Mentor, the comic character at the center of both series.

        The Interview

        Short answers. Real talk.

        Q1. Another sales page. Seriously?
        Not quite. There's plenty of great sales content out there. But selling enterprise technology in MENA has its own situations, characters and unwritten rules.
        Q2. So what makes selling in MENA different?
        Relationships matter. Context matters. Trust matters. And the buying process rarely looks as clean as the methodology slide says it should.
        Q3. Is Yalla Sales supposed to be training?
        No. Think of it as the conversation salespeople have after the training. 😎
        Q4. Why the comics?
        Because salespeople have read enough PowerPoints.
        Q5. And Behind the Quota?
        That's where we say the quiet part out loud.
        Q6. Who should follow Yalla Sales?
        Sellers, sales leaders, presales, channel teams and anyone building B2B business in MENA — especially those who occasionally leave a forecast call wondering what just happened. 🤔
        Q7. What should followers expect?
        Real situations. Practical ideas. MENA context. No motivational fluff. And occasionally… Habibi, FREEZE! ✋
        Q8. What's the ambition?
        Build a community around better selling in MENA — and hopefully make sales content a little less boring along the way.
        Q9. Who are you outside of Yalla Sales?
        A dad of three boys, tech enthusiast, coffee lover, and someone who genuinely believes sales is a craft that deserves respect.
        Q10. Last word?
        "Sales is part strategy, part psychology, and part survival skills." Follow Yalla Sales. Yalla. Go sell. 😎
        On the Roadmap

        Online Trainings

        Turning the comic lessons into proper courses — coming later. For now, follow the episodes and the socials below to hear about it first.